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Modern, reliable, safe, always

A modern taxi initiative across major Saudi cities, with an initial fleet of 500 new 1,500cc vehicles under smart dispatch.

Modern, reliable, safe, always

500

Initial fleet

4 Cities

Target network

600

Professional drivers

3 Shifts

Round the clock operations

SAR 4.38B

Addressable market annually

8-12%

Target market share

SAR 350-525M

Potential annual revenue

78%

Prefer app-based booking

Market by city

Four cities, four different arguments

Riyadh

Population
7.6 Million
Daily taxi trips
400,000
Annual market size
SAR 2.4 Billion
Annual growth
8-10%

Jeddah

Population
4.7 Million
Daily taxi trips
250,000
Annual market size
SAR 1.5 Billion
Annual growth
6-8%

Dammam

Population
1.5 Million
Daily taxi trips
80,000
Annual market size
SAR 480 Million
Annual growth
5-7%

Mecca

Demand pattern
Hajj and Umrah peaks
Base demand
Year-round
Trip type
Pilgrimage transport

Why the market holds up

Urbanisation

Urbanisation

Cities and population keep growing, and with them the number of trips that need covering every day.

Tourism and pilgrimage

Hajj, Umrah and tourism drive consistent, predictable demand peaks.

Digital shift

Customers prefer app-based booking, and 78 percent already expect it.

Future ready

A clear path into electric vehicles and green mobility.

How a trip works

  1. Book

    App, call centre or walk-in.

  2. Dispatch

    AI-guided allocation to the nearest available vehicle.

  3. Ride

    GPS tracking and monitoring throughout the journey.

  4. Pay

    Cash, card or digital wallet.

  5. Grow

    Operations and partnerships compound revenue.

Eighty-five million in, five years out

SAR 84.7M

Total initial investment

SAR 322.75M

Five-year revenue

SAR 128.49M

Five-year net income

22%

Projected IRR

Full breakdown
Vehicle fleet and setup
SAR 47.0M
Infrastructure and business setup
SAR 26.2M
Human resources and initial payroll
SAR 11.5M
Average five-year ROI
52%
Payback period
3.5 years
Year 1 revenue, 300 vehicles at 70%
SAR 47.25M
Year 3 revenue, 500 vehicles at 80%
SAR 90.0M
Year 5 revenue, 500 vehicles at 90%
SAR 101.125M
Base fare
SAR 5
Average trip value
SAR 25

Eighteen months to full network

  1. Months 1 to 6

    Soft launch

    100 vehicles in the primary market, corporate and airport contracts, limited marketing.

  2. Months 6 to 10

    Market entry

    300 vehicles across three cities, public marketing campaign and mobile app launch.

  3. Months 10 to 18

    Market expansion

    500 vehicles deployed, additional services and premium vehicle options.

Moving Saudi Arabia forward

  • Four revenue streams beyond the meter
  • Corporate contracts with businesses, hotels and airports
  • In-cab and exterior advertising revenue
  • Premium rides, airport express and delivery
  • Smart mobility for a better tomorrow
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